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From Office to Off-Duty: The Top Denim Trends for Women in S/S 24

The fashion world is always evolving, and as we move into Spring/Summer 2024, we're seeing new denim trends emerge for women. From smart column kick skirts to reworked denim shirts, this season is all about mixing practicality with style. Let's take a closer look at the top denim trends for S/S 24 and how fashion brands can incorporate them into their collections.

The Column Kick Skirt For S/S 24, column kick skirts are a popular trend. This style offers a smart option for off-duty dressing and business casual looks. Fashion brands can incorporate this trend by offering column kick skirts in different washes, colors, and lengths. This way, customers can mix and match them with other pieces in their wardrobe.

The Reworked Shirt Denim tops and shirts are increasing in popularity, and for S/S 24, reworked denim shirts are a trend to watch out for. This trend is driven by the popularity of denim on denim looks and matching sets. Fashion brands can incorporate this trend by offering unique designs, such as asymmetrical hemlines, bold patterns, and fabric combinations.

The Modular Cargo Utility styles continue to trend into S/S 24, driven by youth's obsession with Y2K style and consumer desire for practical and durable clothing that offers more value per wear. Fashion brands can capitalize on this trend by offering modular cargo pants with detachable pockets or cargo shorts with removable straps. This will allow customers to customize their look and make their clothing work for them.

The Contoured Trucker Jacket The contoured trucker jacket is a new take on a classic wardrobe staple. This trend is perfect for consumers who want a smartened-up denim look that can be dressed up or down. Fashion brands can offer contoured trucker jackets in a variety of washes and styles, allowing customers to find the perfect fit for their body type.

The Spliced Jean As office attire becomes more casualized, the spliced jean trend merges clean styles with material mixes, making it the perfect choice for customers who want to look put together without sacrificing comfort. Fashion brands can offer spliced jeans in a variety of washes and designs, allowing customers to express their individual style.

In conclusion, the S/S 24 denim trends offer something for everyone. Whether it's a smart column kick skirt or a reworked denim shirt, fashion brands can incorporate these trends into their collections to appeal to customers who want clothing that is both stylish and practical. By staying ahead of the curve, fashion brands can attract new customers and keep their existing ones coming back for more.

Source:

  • WGSN

Photo Courtesy: Instagram

Merchant Bay