A key theme at the Re’aD summit of the German fashion institute DMI was supply chain flexibility and adaptability. To achieve this goal digitizing fabric samples and prototypes is essential. This has the benefit of reducing delivery times, collection development costs and impact on the environment. This technology also promises to prevent overproduction and waste in the fashion industry.
Digitizing fabrics require different software and hardware. For example, Cologne-based company DMIx has developed software for colour standards that can be used to digitally convert colours of physical fabrics uniformly. This technology is being used by Italian fabric manufacturer Marzotto Group uses DMIx’s software to create digital fabric samples. In combination with other services, the Marzotto Group has been able to digitize more than 20% of its fabric samples.
The fabric digitization process involves using fabric scanners that convert the characteristics of fabric into a “digital twin,”. This data is then processed by special software to make this data compatible with pattern programmes such as Clo. This bridge creates the opportunity to work digitally at the product development level - a step in the textile production chain that usually has a huge environmental impact. According to Gary Plunkett, chief commercial officer at PixelPool, this type of software solution reduces the time needed to produce new products from several weeks to a few hours.
According to a study by McKinsey in 2022, slightly more than a third of the fashion companies surveyed named digitization as one of the industry's biggest opportunities. By digitizing fashion companies can respond more easily to market demand, select fabrics based on sustainable criteria, optimize material costs and quality, and adapt their designs to the latest trends.
Lectra developed software called ‘Modaris’ that digitizes pattern creation and speeds up the production process. Another software developed by the same company called ‘Quick and Flex Offer’ avoids waste during the cutting stage. According to Muehlenkord, “Every millimetre saved makes a difference if you want to minimise your carbon footprint.”
According to Karin Schille, presales consultant at Lectra digitization can save up to 10% of a company’s expenses.
Furthermore, Netherlands-based technology company PixelPool presented 3D-based solutions for retailers. The tool allows buyers to preview new collections in-store. This allows them to better assess how the collections will perform visually on the sales floor.
Finally, Re’aD Summit participants agreed that no matter how good the technologies are, they are only of any use if people get involved. The crux lies in the industry's willingness to engage with the tools - because “technology needs technical processes” and people initiate these processes. “Less” waste from the fashion industry should be achieved through “more” efforts and concrete action by the people working in it.
Photo Courtesy: Canva
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